The Process of Creating Labels For Your Product: Tips and Tricks

Whether you’ve created a specialty snack or a craft beer, you’ve spent countless days of work developing your product. One of the last steps standing between your product and your ideal customers? Creating the perfect product label! Learn about the process and considerations for creating a product label that will catch the eye of your dream customers and communicate the value of your product immediately.

1. The Importance of the Product Label

Every aspect of marketing is about putting your best foot forward. Product labels are no different. Whether you primarily sell online or in stores, your product label will likely be the first and last deciding factor for potential customers. 

Creating product labels that stand out at first glance while also taking steps to ensure they hold up throughout the life of your product is crucial. A product label is a space to inform your customers, to tell your story, and to emphasize what makes your product the best one on the shelves. 

For some products, such as food, beverages, and CBD products, the product label is also an important legal aspect of your product. Informing consumers about allergies, ingredients, and suggested servings and uses can help them make informed decisions about their health. The product label is a space for you to begin establishing trust with your customers. 

2. What to Consider for Different Products 

Depending on the type of product you sell, you may have a unique list of considerations to keep in mind as you create your product labels. The product itself will dictate which requirements exist for your labels, and it also helps to consider the trends and customer interests around your particular field. 

Requirements

Some types of product labels come with their own set of rules and regulations. For example, food and wine labels will need to include specific information dictated by the Food and Drug Administration (FDA) and the Alcohol and Tobacco Tax and Trade Bureau (TTB). These requirements also dictate where and how large some information should appear on the product label.

CBD label requirements will depend on your state laws. Products such as candles, pet toys, and household items may also require warning statements and important disclosures. Research the regulations for your specific product to ensure that you include all relevant information on your product labels. 

Trends

Staying on top of current trends in your target market can help you design a label that speaks to your desired clientele. For example, highlighting whether your specialty food product fits into a gluten free or a keto diet may help you attract new customers thanks to current lifestyle trends. Creating a relevant design can help you stand out among your competitors and appeal to your ideal demographic. 

In this age of information, consumers are more conscious than ever about the implications surrounding sourcing ingredients and manufacturing certain products. If one of your brand priorities is sustainability, mentioning this on the label may help you stand out to consumers with similar interests.

3. Design Tips 

On top of considering what to include in the text of your label, it’s also important to dedicate time to the intentional design of your product label. In order to help your product stand out, you need a unique and attention-grabbing label that feels true to your brand and the strengths of your product! In order to design a unique product label, strategically select your color scheme, font, and images.

Colors

While you want your product labels to stand out from others on the shelves, you also don’t want them to appear unprofessional or overwhelming. Sticking to a few brand colors and staying mindful of contrast can help create a cohesive and visually appealing label.

Images and Fonts

The graphics on your label should speak directly to your ideal customer and their needs. If your product is a healthy snack for kids, you may include images like cartoon animals. On the other hand, if you’re selling a CBD product, a minimal design without cartoons is a safer bet. 

Choose fonts that are both easy to read and attractive to the eye. Streamline font choices to only one or two complementary fonts to avoid a cluttered-looking label. 

4. Materials

The material you use for your product labels will depend on the product itself, your budget, and the regular use of the product. For labels that will hold up to extreme conditions and can be re-sealed again and again, BOPP plastic is the best choice. On the other hand, if you’re searching for an understated, specialty product appearance or if sustainability is a large part of your brand message, paper may be the wisest material choice for your product. 

Sprink is here to make the process of creating your product label as smooth and transparent as possible.

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