Beer Labels

Market Trends

• When done right, using Chrome BOPP can really take your label design to another level.
• With the emergence of home brewing and microbreweries, the demand for custom beer bottle labels has never been greater nor the competition stiffer. After type and style of beer, the label is the most important factor when shoppers are choosing which beer to purchase. Often purchased for celebrations, personalized beer labels need to be as special as what is inside the bottle.

Common Beer Labels

• Cans, bottles, growlers, and brand accessories.

Special Considerations

Beer labels are an integral part of the brewing industry, as they not only provide important information about the product, but they also serve as a means of branding and marketing. There are a variety of materials used in beer labels, each with their own unique properties and advantages.

One popular material used in beer labels is paper. Paper labels are cost-effective and easily recyclable (not with the adhesive being used), making them a popular choice for many breweries. They can be printed on using various methods and can be easily affixed to bottles or cans.

Another material that is being used in beer labels is BOPP (biaxially oriented polypropylene) film. This material is a kind of plastic that is strong, durable, and resistant to moisture, heat, and cold. It also has a glossy surface that is perfect for high-quality printing, making it an ideal choice for use in beer labels.

Beer labels are an essential part of the brewing industry, and the materials used play an important role in their effectiveness. From paper to BOPP, each material has its own unique properties and advantages. When choosing a material for your beer labels, it’s important to consider the needs of your product, your target audience, and environmental and cost factors.